Pay per call advertising is a way to advertise on television by paying for the number of calls generated by your TV commercials. The cost of generating these calls is calculated based on a performance model, where companies agree to pay a set amount for each call generated by their TV commercials. There are several benefits of this type of advertising, including its cost-effectiveness and convenience.
Cost-effectiveness
There are a number of advantages to using Pay Per Call advertising for your business. Not only is it a cost-effective way to promote your business, but it is also highly convenient for consumers. Although most businesses have websites with detailed product information, many consumers still prefer to contact a company via telephone. In fact, 70% of mobile searchers call a business directly from the search result, and 61% say having a “click to call” button is a vital part of their shopping experience.
With Pay Per Call advertising, customers are directly contacted by business sales representatives and customer service representatives. These individuals are able to answer customers’ questions live on the phone, explain important product features, and collect valuable contact information. Businesses also benefit from the fact that customers who call their business already show an interest in what they sell.
Convenience
Pay Per Call advertising is a great way to get in front of consumers looking for your products or services. The concept behind this type of advertising is based on the need consumers have for faster, more convenient service. By providing these services, your business can quickly answer customer questions and satisfy their needs.
Pay Per Call advertising allows marketers to offer a more personalized experience for visitors than they can achieve through traditional means. Using dynamic numbers, advertisers can track the entire digital path of a caller, from the time he or she first sees the advertisement on a web page to the moment they actually pick up the phone.
Pay Per Call advertising is also more effective than traditional advertising methods. Because the customer calling a business already knows they are interested in a product, they are much more likely to make a purchase than a potential customer who just clicks an ad. And because calls are traceable, you can be sure that you’re only spending money on qualified leads.
Real-time bidding
Real-time bidding for pay per call marketing is the process of automatically bidding for advertising space on a publisher’s website. For example, a US-based beauty brand wants to place its ads on beauty and lifestyle sites. To do this, the publisher’s supply-side platform, known as DSP, submits a bid request to an ad exchange. After the bid is submitted, the DSP analyzes the value of the impression and chooses the ad at the highest bid.
The Real-time Bidding process is much different than bulk bidding for ad space. Unlike traditional advertising, with real-time bidding, publishers bid on a single impression at a time. In addition, the DSP analyzes each impression and offers varying prices depending on its value. The process of real-time bidding reduces the number of wasted expenses and increases the chances of landing on a targeted impression.